Meet our directors
Our goal is to support our client’s financial, mental and physical health, at all stages of their life journey.
Craig Copeland
I am Group CEO of WillU and oversee the strategy and growth of the company.
My vision for WillU is to create a business that simplifies financial services for our corporate and private clients through consolidation, technology and best-in-class advice.
With over 14 years of experience in the financial services industry, I hold multiple CISI certifications in investments and derivatives and I have a passion for changing the perception of advisory service and providing a high level of advice and service to my clients.
I lead a team of talented and dedicated professionals who share my values of innovation, excellence, and trust. We aim to make the lives of our clients easier, save them money, and help them achieve their financial goals.
Ross Sando
I am a co-founder of WillU and act as Sales & Investment Director for the Group.
In my role, I am responsible for the overall distribution of WillU products, driving revenue and head up the investment division of the business. I have a wealth of experience in crafting bespoke investment strategies that maximise returns in line with clients’ long-term objectives.
We started WillU with the objective of changing the perception of financial services by providing tailored support and advice to clients that helps them grow, manage and protect their business and individual financial positions.
Our ethos is simple, provide great advice, easy-to-use technology, and even better service to every client.
Jack Lane-Matthews
As Commercial Director of WillU, my focus is on driving growth and ensuring our business proposition is constantly meeting our clients’ diverse needs.
With a wealth of experience in front-office financial services, I’m proud to lead a business dedicated to delivering innovative solutions in an ever-evolving financial landscape.
My goal is for WillU to become the UK’s go-to provider for SMEs, corporates and high-net worth individuals seeking to streamline their financial services and employee benefits.
Lawrie Wilson
After 15 years as a professional footballer, I joined WillU, initially as a Founding Partner of WillU Life and then my role expanded into Group Operations Director.
My role at WillU is to ensure that we are operating efficiently and that our teams have the ability to focus on delivering the best possible service to our clients.
This service is underpinned by our personal touch, expert product knowledge, and leveraging technology to deliver a unique approach to consolidating financial services for businesses and private individuals.